Course overview
This course aims to raise awareness of the growing importance of online communication, to describe the importance of two-way vs. one-way communication, and to develop a critical attitude in the production of online content management. Essentially the frequency of the course allows its participants to know and learn some tools used in the management of current social networks (possible to be used from their own workplaces).
Participants in piloting
This course is part of the BSc in Corporate Communication of the School of Management of the Porto Polytechnic.
2019/2020: 34 students
2020/2021: 28 students
Timeframe
2019/2020
2020/2021
Use of ALIEN services and tools
During the course, students are exposed to active and problem-based learning in the contexts of a team project. Teams get familiar with the resources provided by the teacher related to the problem. Each team selects a problem and discusses potential solutions in the form of a media campaign. Then the teams chose the most appropriate tool and use it to solve the problem. Finally, the teams analyse their results and present it.
